Resources

Some sites, blogs, wikis, papers and reports that you might find helpful

About Social Marketing:

  • National Social Marketing Center http://www.nsms.org.uk/public/default.aspx
  • Social Marketing blog www.social-marketing.com/blog/
  • On Social Marketing and Social Change http://socialmarketing.blogs.com/r_craiig_lefebvres_social/
  • Social Marketing wiki http://socialmarketing.wetpaint.com/
  • Academy for Educational Development, Social Marketing and Behavior Change Section http://www.aed.org/SocialMarketingandBehaviorChange/
  • Social Marketing Institute Listserv http://www.social-marketing.org/aboutus.html
  • Turning Point:  www.turningpointprogram.org
  • Social Marketing Institute:  www.social-marketing.org/
  • CDCynergy-Social Marketing Edition is a multimedia CD-ROM tutorial and planning guide for applying social marketing systematically to public health programs.  Among other things, the CD- ROM includes a powerpoint presentation for use with audiences not familiar with social marketing.  It explains what social marketing is and how it can be a useful tool.  http://www.cdc.gov/communication/cdcynergy.htm

Research & Methods:

  • Meta-analysis and Power analysis software: http://www.meta-analysis.com/
  • NIH Office of Behavioral and Social Sciences Research http://obssr.od.nih.gov
  • HHS formative research database  http://www.health.gov/communication/db/pcrd.asp
  • The Qualitative Report – An online journal dedicated to qualitative research since 1990. http://www.nova.edu/ssss/QR/web.html
  • Quirks: For general audience research on any topic, Quirks serves as a directory for focus group facilitators, qualitative researchers, etc. http://www.quirks.com/
  • Social Research Update, a journal containing essays about qualitative research methods. http://www.soc.surrey.ac.uk/sru/sru.html
  • Secondary analysis of qualitative data, an essay by J. Heaton in Social Research Update Issue 22 on the use of qualitative data sets for secondary analysis. http://www.soc.surrey.ac.uk/sru/SRU22.html
  • QualPage: resources for qualitative research: conference announcements, approaches, conceptual and philosophical foundations, disciplines, discussion forums, electronic journals, methods, organizations and interest groups, research presented on the Internet, publishers, software, and other resources. http://www.ualberta.ca/~jrnorris/qual.html
  • Aceti, J. (2002, November). Focus Group Research: How to Conduct It and How to Contract for It. Report Prepared for the Massachusetts Department of Environmental Protection. Available at www.acetiassociates.com
  • NIH Qualitative Methods in Health Research: Opportunities and Considerations in Application and Review http://obssr.od.nih.gov/Publications/Qualitative.PDF
  • CDC EZ-Text: A qualitative software program developed to assist researchers create, manage, and analyze semi-structured qualitative databases.  http://www.cdc.gov/hiv/software/ez-text.htm
  • McKenzie-Mohr, D. Quick Reference to Community-Based Social Marketing: http://www.cbsm.com/Reports/CBSM.pdf
  • Community-Based Social Marketing: On-line guide to community-based social marketing, with databases of reports, articles and case studies on a variety of sustainable behaviors www.cbsm.com
  • Aceti and Associates: Contains Barrier/Motivation Inventories and Research Tools. www.acetiassociates.com/publications.html

Other resources:

  • The Pink Book: “Making Health Communication Programs Work” from National Cancer Institute http://www.cancer.gov/pinkbook
  • Tools of Change: Contains Case Studies, Environmental Protection, Health Promotion, Guidance on Using Behavior Change Tools. www.toolsofchange.com
  • Tools and Resources for Communication Strategies http://www.cdc.gov/cvh/library/heart_stroke_guide/pdfs/tools_and_resources.pdf